The Lego Mindset: Building a Strategy for Uncertain Times The idea of applying one size fits all strategies across disparate markets has been debunked by many experts, yet it persists as a default approach.
This approach is flawed because every market presents unique challenges that require customized solutions. Multinational corporations often struggle to adapt their strategies to local contexts, despite good intentions.
The result can be catastrophic: failed investments, damaged reputations, and a dwindling pool of potential customers. A notable example is the experience of Western companies in Iraq during the 1990s.