The Unintended Consequences of Hype Culture on Fashion Fashion has long been a reflection of culture and society, but recent years have seen hype culture take center stage.
Driven by social media, limited supply, and exclusivity, this trend is often touted as exciting and innovative, but it also fuels excesses, compromises sustainability, and prioritizes profit over people.
Social media plays a significant role in the allure of hype culture. Platforms like Instagram and TikTok showcase products in curated settings, creating an unrealistic expectation of what fashion should look like.