The Easter Basket Theory: Why Focus Is A Competitive Advantage In the world of business, there's an inherent tension between staying relevant and being seduced by the next big thing.
This tension can lead to a dilution of focus, ultimately resulting in a loss of competitive edge. When considering new features or products, it's essential to ask whether they add value or simply clutter the portfolio.
The "Easter basket theory" is a useful metaphor for this phenomenon. It suggests that companies should thoughtfully curate their offerings rather than filling them with unnecessary items.