The Downfall of Hype Culture in Fashion The rise of social media has given birth to a new era in fashion: hype culture.
What was once a niche interest among enthusiasts has now become a behemoth industry, fueled by celebrity endorsements, influencer marketing, and fast fashion retailers catering to the masses.
But beneath the surface lies a more sinister reality – one that threatens not only our planet's environment but also our collective well being.