The Dark Side of Sustainable Fashion The term "sustainable fashion" has become a ubiquitous buzzword in recent years, conjuring images of eco friendly designers, recycled materials, and environmentally conscious consumers.
However, as with many well intentioned movements, the reality of sustainable fashion is far more complex than its glossy marketing campaigns would have you believe.
The Reality of Sustainable Fashion The lack of industry wide standards and transparency in measuring sustainability in fashion creates a significant challenge.