Reading Between the Lines of Hype Culture Fashion trends and products often seem to emerge from nowhere, only to dissipate just as quickly.
As we navigate the fast paced world of fashion, it can be difficult to discern fact from fiction or identify when we're being sold a bill of goods.
Understanding the Hype Cycle Hype culture is built on the confluence of social proof, clever marketing, and an eager public willing to jump on the latest bandwagon.