The Hidden Costs of Hype Culture The latest sneaker release sells out in minutes, and social media is flooded with images of influencers flaunting the latest designer handbag.
But beneath this façade lies a complex web of issues that impact not only our wallets but also our mental health, the environment, and society as a whole.
The Rise of Hype Culture: Understanding the Phenomenon Hype culture in fashion has its roots in the early 2000s, when brands like Supreme and Louis Vuitton began using scarcity and exclusivity to create a sense of urgency around their products.