The Unfrozen Promise: Can Ready to Heat Meals Revolutionize Home Cooking? The past decade has seen a seismic shift in the way people prepare and consume food at home.
Meal kits, once popular among culinary enthusiasts, have become increasingly mainstream as companies like HelloFresh and Blue Apron offer convenient solutions to meal planning.
One company, Factor, has been quietly working behind the scenes to upend the industry with its unique approach: never frozen, ready to heat meals that promise to deliver on texture as well as taste.