The Canadian Content Crunch: A Shift in the Global Media Landscape Sean Cohan's gamble on Heated Rivalry has paid off, catapulting Bell Media into global stardom.
This success raises questions about Canada's media landscape: is it a harbinger of change or a calculated risk that will ultimately prove unsustainable?
Cohan's decision to greenlight the show was not without its risks. The steamy content and gay hockey romance storyline sparked controversy, and navigating cross border trade and tariffs posed significant challenges.